Friday, August 24, 2012

7 Take-Aways from the Health Communications Marketing and ...

The National Conference on Health Communications, Marketing and Media in Atlanta is one of the largest and most informative gatherings to address issues of communication in the health field.? I provided live updates from the conference, but here are seven quick take-aways from this year?s conference (with an assist from my colleague, Diana Dijardi)

1)????? Include your target audience (aka people you are serving) in the planning and decision making process. Seems logical enough, but many community members are left out of the conversation.

2)????? Humanize your health message. This was a key theme in many of the workshops. This popular tweet explains it all: ??People don?t march in D.C. because of pie charts.?

3)????? With new technology you just need a few tools to create an effective health message.?Kerry Shearer said the ?days of 10,000 dollar videos are gone.?

4)????? ??Health literacy vs. Low literacy,? no matter how you simplified your health message is, you need to make sure the proper communications channels are used to reach limited English proficient populations. Some people respond better to video messages than written messages.

5)????? The internet is self-correcting; so don?t be afraid of negative comments. In a Facebook session with Ayla Tolosa, she shared that for every negative comment received; five positive comments popped up in support. As long as comments don?t violate your commenting policies you should try not to erase comments.

6)????? Know what inspires you. Your passion can be your purpose that leads you to innovation and implementation of new ideas.

7)????? Use humor to deliver health messages. Tim Washer shared we can use humor because it evokes positive emotions, cuts the noise, humanizes the brand, and shows authenticity. (This was a relief to hear, because we tried this for a health disparities conversation.)

What take-aways do you have from the conference?

Health Justice CT provides a public forum for conversations, ideas and collective action. The opinion expressed on this site are those of the authors and do not necessarily reflect the views of HealthJusticeCT or our funder.

Source: http://www.healthjusticect.org/7-take-aways-from-the-health-communications-marketing-and-media-conference-hcmmconf

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