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Whew! I've finally hired someone to design a proper-looking website for me. The new Frank Online Marketing website will launch soon. I was hoping to have it up in time for the launch of my Canadian internet marketing podcast series during Small Business Week. We'll see if I manage that. In the meantime, I'm stuck in the embarrassing position of telling people how they should do their online marketing and then having them come look at this hash of a site! Ever hear the expression about the cobbler's children who had no shoes?

Here's what's bad about my current site:

• Ugly. I can tell you whether or not I think a site looks good, but, like most people, I'm not a trained graphic designer, so when I try to design myself the results are less than ideal.
• Too much competing for attention, especially on the home page.?
• Side panels load too slowly. (Maybe that's just on my computer, but I doubt it.)
• Not search engine optimized. I write what strikes me as important or interesting, without checking to be sure I'm using my key keywords. Tut, tut.?

Here's what's good about my current site:

• Content. There is a lot of good content in here, if I do say so myself.?
• Age. You can see that I've been at this for a long time. I know what I'm talking about.?
• Personal. I'm not trying to hide behind a corporate persona. I must confess, it took me a while to be comfortable with that. But now I love it!
• Useful features (if you find them). An alphabetical topic list (though it is too long), a search box, related articles links, a translation tool (surtout pour les francophones!)

I could doubtless add to both lists, but you get the picture.?

Do you have any specific recommendations for the new site? What would you like to see in there??

Source: http://www.temafrank.com/2012/10/embarrassing-confession-why-your.html

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